Once you have the right tools, it’s time to conduct a website audit. Here’s a 10-step checklist of things to look at during your audit. Don’t let the name fool you; SmallSEOTools is a massive collection of text analysis and free SEO audit tools that can help us analyze and improve your SEO content. Keep in mind that many of these tools have overlapping functionality. Google and other search engines work by using math & artificial intelligence.
The platform will showcase graphs on both mobile and desktop performance with an opportunity to open full reports with details and suggestions. With Core Web Vitals influencing rankings, it’s essential to guarantee seamless loading times and visual stability. The pages with duplicate titles and meta description tags are likely to have nearly identical content as well. Your pages will never show up in search without proper HTML tag optimization. Sometimes, we may accidentally link too many resources on a single page. Even if you add those outgoing links with good intentions, Google may perceive your site as spammy.
Perform an complete SEO audit, and improve your rankings in Google. If you operate a local business, having a Google Business profile is crucial. Make sure your address, phone number, business hours, and categories are accurate and consistent across all online listings. Encourage customers to leave positive reviews, as they impact local search rankings. Additionally, reviewing their local SEO presence, including their Google Business profile, provides insights into how you improve your own local rankings.
- If duplicates are detected, you need to go through those pages and rewrite titles and descriptions.
- Every digital marketer should know how to conduct a technical SEO site audit, but doing so entirely “by hand” is unnecessarily time-consuming and tedious.
- You can label almost anything – products, articles, reviews, events – to clearly explain relationships and context.
- We’re also a fan of Dana Dana DiTomaso’s Technical SEO course on LinkedIn.
- Then, check the Page Indexing Report for crawl errors, warnings, or blocked pages and review the Core Web Vitals Report to find pages failing on speed or usability metrics.
“The right SEO audit tool is not just about highlighting what’s wrong with your site; it’s about understanding the holistic picture. From the technical intricacies of on-page elements, the depth of backlinks, to even the user experience. As you discovered, this free SEO audit template includes a list of the most important steps to perform when conducting a full-scale website audit. Crawl errors prevent search engines from accessing your site’s pages. Fixing them involves resolving server issues, correcting broken links, or updating robots.txt files to allow proper crawling. Google Search Console is an essential tool for monitoring how search engines interact with your website.
Run A Website Crawl
First and foremost, if a person is unable to browse freely, he will quickly bounce from your website. In that regard, it is important to improve your website speed. First thing that you have to determine is whether your website is working properly. Before anything else, you need SEO Anomaly to create a viable strategy that will help you establish your goals.
Identify New Link Opportunities
If you’d like to share the list of detected issues, like with an SEO team or a client, click the “Export” button in the top-right corner of the page. Then click “Export to XLSX” or “Export to CSV” depending on the file format you prefer. Then, follow Semrush’s recommendations and fix the issues one by one to improve your SEO. Click the “Why and how to fix it” link next to the error you’d like to learn more about. You’ll get detailed information about why you should fix the specific issue and how to do it.
Another important element of on-page SEO is having sitemaps that give search engine crawlers ways to find the pages on your site. Unlock the power of advanced SEO tools and data-driven insights. That means we’ll work to keep this audit checklist up-to-date as SEO changes, so be sure to check back for new updates. If you have any additions or suggestions, please let us know in the comments below. Videos play an increasingly important role on the web, but in truth, many sites pay no attention to video SEO.
These tools identify strategies that work and inform you of your next steps to achieve your goals. XML sitemaps are files that allow search engines to find and understand your website, making it possible to index and show your site to searchers. Every page you want to show up on Google or Yahoo must be in your sitemap, which means creating a map can become tedious if your site has a lot of pages. XML Sitemaps Generator simplifies this process by creating a customized map for you. It gives you a report with an image speed grade for both mobile and desktop.